Canon's 'Kyosei' Philosophy and Social Responsibility Initiatives
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Case Details:
Case Code : BECG033
Case Length : 13 Pages
Period : 2003 - 2004
Pub. Date : 2004
Teaching Note :Not Available
Organization : Canon Inc.
Industry : Photocopier & Camera
Countries : Japan
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Introduction Contd...
They must also bear the responsibility for the influence of their activities on society. For this reason, Canon's goal is to contribute to the prosperity of the world and the happiness of humanity, and thereby continue to grow while helping the world achieve kyosei. Canon will base on the corporate philosophy 'Kyosei' with commitment to serve all the people in the world"...
Background Note
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Canon's history dates back to 1933, when Saburo Uchinda and Garo Yoshinda set up a lab named Precision Optical Instruments Laboratory (POIL) in Tokyo, Japan, to develop cameras. In 1934, the institute developed Japan's first 35 mm cameras with focal plane shutter under the brand name, Kwanon.
In 1937, POIL was incorporated into a joint stock company under the name of Precision Optical Instruments Company (POIC). Takeshi Mitarai (Mitarai) was named the company's first President. In 1947, POIC was renamed as Canon Camera Inc, named after its successful brand of Kwanon cameras. The company got its shares listed on the Tokyo Stock Exchange in 1949.
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In the 1960s, Canon entered the business machines market with the launch of world's first 10-key electronic calculator, Canola 130. During the decade, Canon also entered international markets including the US, Europe and Latin America. In 1969, Canon Camera Corporation was renamed Canon Inc..
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BIRTH OF KYOSEI PHILOSOPHY
In the early 1970s, with increasing global operations, Canon's management felt the need for a corporate philosophy that would serve as guide to how the company should treat its employees, stakeholders, competitors and the various diverse communities in which it operated.
As Canon entered new international markets, the management faced several business challenges.
The management felt that three major challenges, referred to as global imbalances (Refer Table I), had to be addressed by all global business corporations... |
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